Like HARVARD and MIT, AUI is accredited by the New England Commission of Higher Education (NECHE)

The first non-US NECHE accredited University in Africa, one of the most prestigious accrediting institutions throughout the world.

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Start by choosing the School that interests you and the Program

Join the next generation of media professionals

Acquire skills in traditional and digital media useful in local and global contexts

  • Acquire advanced professional skills in public relations, as well as visual communication and digital media design.

  • Learn in small classes, allowing for one-to-one interaction with faculty

  • Connect with a strong alumni network of highly accomplished professionals around the world

Master of Arts in Communication and Digital Media

Learning Outcomes

  • Learn how contemporary media operate as industries, makers of meaning, and those who shape society

  • Demonstrate analytical and critical thinking skills to assess and conduct research in the field of visual communication, digital media and PR

  • Apply key communication theories and concepts to media and communication practices in multiple industries and contexts

  • Demonstrate professional knowledge and practical competencies in either Visual Communication or Public Relations

  • Gain an understanding of the role of digital media in shaping contemporary organizations

  • Master research methods relevant to communication studies.

About the Master

The Master in a few words

AUI graduate programs combine enhanced subject knowledge and research opportunities

NECHE* Accreditation in detail

NECHE (The New England Commission of Higher Education) is the same agency that accredits Harvard and MIT.

AUI Campus Tour

Kawtar and Ali walk you through the beautiful Al Akhawayn University 75-hectare campus

Why choose AUI ?

Al Akhawayn University in Ifrane (AUI) educates the future citizen-leaders of Morocco and the world through a globally oriented, English-language liberal arts curriculum.

Look what our grads say

"Master of HRD has allowed me to deepen my knowledge and uplift my skills in HR Development as well as Strategic HR topics. The diversity of experiences of the faculty members made the journey rich on a global perspective. In addition, the program helped me to get ready for my next managerial role with Unilever."

Aouab Belkhyat

BSHRD class of 2013
MSHRD class of 2019
Talent Lead Maghreb at Unilever