Acquire skills in traditional and digital media useful in local and global contexts
Acquire advanced professional skills in public relations,
as well as visual communication and digital media design.
Learn in small classes, allowing for one-to-one interaction
Connect with a strong alumni network of highly accomplished
professionals around the world
Master of Arts in Communication and Digital Media
Learn how contemporary media operate as industries, makers of
meaning, and those who shape society
Demonstrate analytical and critical thinking skills to assess
and conduct research in the field of visual communication,
digital media and PR
Apply key communication theories and concepts to media and
communication practices in multiple industries and contexts
Demonstrate professional knowledge and practical competencies
in either Visual Communication or Public Relations
Gain an understanding of the role of digital media in shaping
Master research methods relevant to communication studies.
About the Master
The Master in a few words
AUI graduate programs combine enhanced subject knowledge
and research opportunities
NECHE* Accreditation in detail
NECHE (The New England Commission of Higher Education) is
the same agency that accredits Harvard and MIT.
AUI Campus Tour
Kawtar and Ali walk you through the beautiful Al Akhawayn
University 75-hectare campus
Why choose AUI ?
Al Akhawayn University in Ifrane (AUI) educates the future
citizen-leaders of Morocco and the world through a globally oriented,
English-language liberal arts curriculum.
Al Akhawayn is the first non-US NECHE accredited university in
Supporting Your Studies
The Center boasts experienced and culturally diverse faculty,
the latest technology..
Learn from the Best
Our campus boasts some of the brightest minds from around the
Live in the AUI City
The 75 hectare campus houses student facilities including 7
Look what our grads say
"Master of HRD has allowed me to deepen my knowledge and uplift my
skills in HR Development as well as Strategic HR topics. The
diversity of experiences of the faculty members made the journey
rich on a global perspective. In addition, the program helped me
to get ready for my next managerial role with Unilever."
BSHRD class of 2013
MSHRD class of 2019
Talent Lead Maghreb at Unilever
DO YOU WANT TO KNOW MORE ABOUT OUR MASTER ?
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with our program consultant.